Frowse Newsroom
News, background and media resources from Frowse, the independent product-discovery platform helping shoppers navigate large Amazon marketplaces and make clearer product choices.
Frowse at a glance
Frowse is an independent product-discovery platform designed to make large online product catalogues easier to explore and understand.
Frowse organises product discovery around Amazon marketplaces, combining structured category and brand discovery with Frowse Ratings, product analysis, Ask Frowse and original buying intelligence through Frowse Insights.
Frowse currently covers Amazon marketplaces in the United Kingdom, United States, Australia, Canada, Ireland and Singapore.
Frowse was founded by Tony Day and is developed in Wales, United Kingdom.
Frowse is independently owned and operated. It is not Amazon and is not endorsed by Amazon.
Latest news
Frowse is getting ready for its public launch, bringing a new approach to discovering and comparing products across some of the world’s largest Amazon marketplaces.
The platform is already growing across the UK, US, Australia, Canada, Ireland and Singapore, with product discovery, Frowse Ratings, original buying intelligence, Ask Frowse and Frowse Insights all forming part of the experience.
We’ll publish launch news, platform developments and other Frowse announcements here as they happen.
For journalists
Frowse welcomes enquiries from journalists, editors, broadcasters, podcasters and other professional media.
In addition to information about Frowse itself, we may be able to provide background, comment or original material relating to areas including:
- online product discovery and the challenges of navigating very large shopping catalogues;
- AI-assisted product analysis and buying intelligence;
- how product specifications and features affect purchasing decisions;
- differences between product discovery across international Amazon marketplaces;
- observations and findings arising from Frowse Insights and Frowse’s product-discovery work.
Frowse Insights also provides original explanatory material about products, features and specifications that may be useful as background for consumer and technology stories.
About the founder
Tony Day is the founder of Frowse, an independent product-discovery platform developed in Wales, United Kingdom.
Frowse grew from a simple problem: online shoppers have access to an extraordinary range of products, but greater choice does not necessarily make choosing easier.
Tony founded Frowse and has led its development around the idea that technology, structured product discovery and AI-assisted analysis can help make enormous product catalogues easier to navigate and understand.
Founder interviews and media enquiries are welcome.
Media enquiries
Journalists, editors, broadcasters and producers can contact Frowse for information, comment, interviews or other media enquiries:
Email: info@frowse.co
Please identify your publication, programme or organisation and, where possible, include your deadline.
Media assets
Frowse logos and approved media assets will be available here for editorial use in coverage relating to Frowse.
Media organisations may use the supplied Frowse assets for legitimate editorial coverage of Frowse. The assets should not be altered in a way that misrepresents Frowse or suggests an endorsement or relationship that does not exist.
For other uses, please contact info@frowse.co.
About Frowse
For more information about the platform, its approach to product discovery, editorial methods and affiliate relationship, visit About Frowse, our Editorial & AI Policy and our Affiliate Disclosure.
As an Amazon Associate, Frowse may earn from qualifying purchases.