Editorial & AI Policy
Last updated: 4 September 2026
Useful information, clearly presented
Frowse uses product data, customer evidence, automated analysis and artificial intelligence to help shoppers discover, understand and compare products.
Our aim is to turn large amounts of product information into clear, useful guidance while being transparent about how that information is produced.
How we create Frowse content
Frowse reviews product information and evidence available from sources including Amazon product listings, specifications, customer ratings and review evidence. We use this information to create structured product pages, comparisons, recommendations and buying guidance.
Automated systems help us process and organise this information consistently across a large number of products. AI may also assist with Frowse Verdicts, product summaries, pros and cons, explanations, comparisons, FAQs and buying guides.
The Frowse Rating is our own assessment. It is not an Amazon customer rating or an Amazon recommendation.
Ask Frowse
Ask Frowse is our interactive product decision service. It helps shoppers describe what they’re looking for and uses product information and analysis available to Frowse to identify, compare and explain potentially suitable choices.
Ask Frowse is designed as a shopping and product decision service rather than a general-purpose chatbot. AI may help interpret a shopper’s requirements, understand priorities and explain why particular products may be more or less suitable for those requirements.
For product claims, Ask Frowse is intended to reason from the product evidence supplied by Frowse. It isn’t intended to fill gaps with general AI knowledge, invent missing specifications or present unsupported assumptions as product facts.
Where the available evidence isn’t sufficient to answer a question reliably, Ask Frowse may say that it doesn’t have enough information, ask the shopper for clarification or offer other ways to continue their search.
Ask Frowse may compare products according to the shopper’s stated requirements. A product with a higher Frowse Rating isn’t necessarily the most suitable choice for every shopper, because individual priorities such as budget, size, features or intended use can affect which product is the better fit.
What AI does – and doesn’t do
AI helps us analyse and explain information, but it doesn’t physically use or test the products we feature.
We therefore don’t claim that Frowse has personally tested, handled or experienced a product unless we explicitly state that this has happened. Recommendations and editorial assessments are based on the information and evidence available to us.
Frowse uses structured product evidence, automated validation and constrained AI processing to reduce the risk of unsupported or incorrect output. Automated and AI-assisted systems can nevertheless occasionally produce incomplete or incorrect information, so our systems and editorial processes are continually reviewed and improved.
Amazon and affiliate links
Ask Frowse doesn’t independently create or choose customer-facing Amazon links. Where Frowse provides a link to Amazon or offers an Amazon search, the destination is generated by Frowse for the appropriate marketplace and may contain our affiliate tracking information.
Our commercial relationship with Amazon doesn’t determine which product Ask Frowse recommends. Recommendations are intended to reflect the shopper’s requirements and the relevant product evidence available to Frowse.
Our editorial principles
Our objective is to help shoppers make better-informed choices. Product recommendations and Frowse Ratings are intended to reflect relevant product evidence rather than the commission we may receive from a purchase.
Frowse Ratings, verdicts, recommendations and editorial conclusions are Frowse’s own. They are not Amazon customer ratings or Amazon recommendations.
Product information, prices, ratings, reviews and availability can change over time. Frowse may therefore review its assessments as new information becomes available. For current price, availability and purchasing information, shoppers should check the product directly on Amazon.