Privacy & Cookies

Last updated: 4 September 2026

Your privacy

Frowse respects your privacy and aims to collect only the personal information needed to operate, protect and improve the website and its services.

This policy explains what information we may collect when you use Frowse, why we collect it and how it may be used.

Information you provide to us

If you contact Frowse using our contact form, we may collect information such as your name, email address, telephone number and any other information you choose to include in your message.

We use this information to respond to your enquiry and for any necessary follow-up. We don’t sell your personal information or use contact enquiries for unrelated marketing.

Ask Frowse

Ask Frowse is our interactive product decision service. You can describe what you’re looking for, your budget and the features or priorities that matter to you, and Frowse can use this information to help identify and explain suitable products from the product evidence available to us.

Ask Frowse uses automated systems and artificial intelligence services to help understand shopping requests and produce relevant, evidence-based responses. Information you submit to Ask Frowse may therefore be processed by service providers that support this functionality.

You don’t need to create an account to use Ask Frowse. Information from an Ask Frowse consultation isn’t intended to create a permanent shopper profile, and preferences or circumstances mentioned during one consultation aren’t treated as continuing preferences for future consultations.

Ask Frowse is designed for product and shopping questions. Please don’t include personal information that isn’t needed for your product search, such as your full name, postal address, telephone number, email address, payment details or other confidential information.

We may process limited technical and usage information associated with Ask Frowse to operate and secure the service, prevent abuse or automated misuse, manage service capacity and costs, investigate errors and improve how the service performs. This may include information about the timing and frequency of requests, the marketplace being used, consultation or session identifiers, response outcomes and technical performance.

Ask Frowse consultation information is kept only for as long as reasonably necessary for the purposes for which it is processed. We don’t intend to retain complete shopper conversations indefinitely.

Analytics

Frowse uses Google Analytics to help us understand how visitors find and use the website. This may include information about pages visited, how visitors arrived at Frowse, general device and browser information, and how visitors interact with the site.

We use this information to understand which parts of Frowse are useful, improve the website and develop better product discovery, comparisons and content.

Google Analytics may use cookies or similar technologies. Where consent is required for non-essential cookies, these will not be used until the appropriate consent has been given.

Cookies

Frowse may use cookies and similar technologies that are necessary for the website to function correctly, remember preferences, maintain short-lived service or consultation state, provide security and understand website usage.

Some third-party services or content used by Frowse may also set cookies or process information when you interact with them.

Where consent is required for non-essential cookies, you will be given the appropriate choice before they are used.

Links to other websites

Frowse contains links to third-party websites, including Amazon. When you follow one of these links, the privacy and cookie policies of that website will apply.

Some outbound links are affiliate links and may contain information that allows the retailer to recognise that your visit originated from Frowse. You can find more information about this in our Affiliate Disclosure.

How long we keep your information

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, or where we need to retain it for legal, security, fraud-prevention or administrative reasons.

Contact enquiries may therefore be retained while an enquiry is being dealt with and for an appropriate period afterwards. Ask Frowse consultation and operational information may be retained for different periods depending on whether it is needed to maintain an active consultation, protect the service, investigate a problem or understand service performance.

Your rights

Depending on applicable data protection law, you may have rights over the personal information we hold about you, including requesting access to it, asking for inaccurate information to be corrected, or asking for information to be deleted where appropriate.

If you have a question about your personal information or wish to make a request, please use our Contact Us page.

Changes to this policy

We may update this Privacy & Cookies policy from time to time to reflect changes to our services, technology, legal requirements or privacy practices. The latest version published on this page will apply.