{"id":78322,"date":"2026-08-13T22:20:40","date_gmt":"2026-08-13T21:20:40","guid":{"rendered":"https:\/\/www.frowse.co\/e45-moisturising-lotion-500-ml-for-dry-sensitive-skin\/"},"modified":"2026-08-13T22:20:48","modified_gmt":"2026-08-13T21:20:48","slug":"e45-moisturising-lotion-500-ml-for-dry-sensitive-skin","status":"publish","type":"product","link":"https:\/\/www.frowse.co\/uk\/product\/e45-moisturising-lotion-500-ml-for-dry-sensitive-skin\/","title":{"rendered":"E45 Moisturising Lotion 500 ml for Dry &#038; Sensitive Skin"},"content":{"rendered":"<h2>Overview<\/h2>\n<p>E45 Moisturising Lotion is specially formulated to provide long-lasting care for dry and sensitive skin. This light, unperfumed lotion can be used all over the body, including the face, ensuring your skin stays soft and deeply hydrated. The lotion also aids in moisture retention and can soothe conditions such as chilblains and frostbite.<\/p>\n<h2>Key Features<\/h2>\n<h3>Long-Lasting Care<\/h3>\n<p>This lotion provides thorough moisturisation, engineered to last all day. It&#8217;s suitable for daily use and clinically proven to help protect against dryness, reduce redness, and improve the appearance of extremely dry skin.<\/p>\n<h3>Dermatologically Tested<\/h3>\n<p>E45 Lotion has undergone rigorous dermatological testing and is specifically designed for sensitive skin. It is fragrance-free, making it an excellent choice for those who wish to avoid unnecessary scents.<\/p>\n<h3>Moisturising Ingredients<\/h3>\n<p>The formulation includes a purified, hypoallergenic form of lanolin, recognised for its superior moisturising properties. This ensures that the lotion is quickly absorbed, keeping the skin soft, supple, and hydrated.<\/p>\n<h3>Family Friendly<\/h3>\n<p>Suitable for the whole family, including babies over the age of three months, this lotion offers gentle care for very dry and sensitive skin without causing irritation.<\/p>\n<h2>About E45<\/h2>\n<p>With over 60 years of expertise in skincare for dry and itchy skin, E45 has developed an extensive range of products for various skin types and conditions, including eczema and psoriasis. This legacy enables E45 to understand the essential nature of effective skincare products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E45 Moisturising Lotion provides reliable hydration for dry and sensitive skin.<\/p>\n<ul>\n<li><strong>Long-Lasting Hydration:<\/strong> Delivers moisture that lasts throughout the day.<\/li>\n<li><strong>Dermatologically Tested:<\/strong> Suitable for sensitive skin, including for babies over 3 months.<\/li>\n<li><strong>Light and Unperfumed:<\/strong> Gentle formulation absorbs quickly to soothe and protect.<\/li>\n<li><strong>Ideal for Daily Use:<\/strong> Helps reduce redness, roughness, and scaling on the skin.<\/li>\n<\/ul>\n","protected":false},"featured_media":78315,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1687,1387,1702],"product_tag":[1228],"class_list":["post-78322","product","type-product","status-publish","has-post-thumbnail","product_cat-cooking-dining","product_cat-home-kitchen","product_cat-kitchen-tools-gadgets","product_tag-amazon","first","instock","shipping-taxable","product-type-external"],"_links":{"self":[{"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/product\/78322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/comments?post=78322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/media\/78315"}],"wp:attachment":[{"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/media?parent=78322"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/product_brand?post=78322"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/product_cat?post=78322"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.frowse.co\/uk\/wp-json\/wp\/v2\/product_tag?post=78322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}